The Tourism Authority of Thailand (TAT) has launched a new strategic plan to drive up visitors numbers in an era of unprecedented change in the global operating environment.
According to TAT governor Suraphon Svetasreni: “Responding to constant and incessant change has become our biggest challenge.
He went on to explain the body had set a 2012 target of 19.5 million international tourist arrivals, generating approximate revenue of 760 billion Baht (US$24.85 billion USD).
This represents a nine per cent increase on the target for 2011.
TAT will continue to utilise the “Amazing Thailand Always Amazes You” theme into 2012.
Suraphon added: “In spite of all the changes taking place globally, the TAT still has many opportunities to increase visitor arrivals.
“We can see many positive factors; such as, continuing economic growth in many countries particularly in this region, the positive effect of people who do not cancel their travel plans but merely change their destinations in the event of unpredictable natural phenomena, and the progressive liberalisation of economic growth and transportation in the ASEAN region.”
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