Air Seychelles undergoes rebranding

Air Seychelles unveiled its new livery and logo

Air Seychelles has unveiled its new livery and logo, which is the latest development for the carrier, which just days ago announced a new CEO and a new Board of Directors.
The rebranding project, which was spearheaded by the airline’s Organisational Development Department, includes a new logo and livery which focuses largely on nature and highlights the importance of the environment and the ecosystem in the Seychelles.
The airline’s Executive Chairman, Maurice Loustau Lalanne revealed: “The airline’s new livery and logo is based on the nature and the magnificent ecosystem that Seychelles boasts and is the muse behind the creation of the logo which is a fluid organic shape, like that of a leaf, has been adopted to signal our support for a greener Seychelles, and a greener Earth.”
Ms Hazel Ho Peng, who headed the project, explained the red and green colours have been used in different tones to add dimension and depth, and for a more leafy effect- the focus still being on nature. Ms Ho Peng explains that the trademark pair of Fairy Terns has been the Air Seychelles icon for many years.
She commented: “The pair of Fairy Terns, softened into an abstracted and flowing silhouette, is the primary visual symbol of Air Seychelles. Fairy Terns pair for life, and is a compelling manifestation of not only beauty, elegance, nature and flight, but of loyalty, unity and freedom.”
“ The word “air” is a lighter blue to signify the sky, while “Seychelles” is a darker blue, to signify the ocean. The colours used are commonly associated with The Seychelles- blue, green, red and white.
The striking colours with the abstracted images of the birds and leaves are aimed at evoking the Seychelles’ Creole spirit, which brings us to our tagline, “Flying the Creole Spirit”,” Ms Ho Peng said.
She added: “The Creole Spirit is the ‘experience of Seychelles in a nutshell’ and It embodies a distinct approach to, and celebration of, life that is unique to the Seychelles Islands. Evoking the sights, sounds and fragrances of Seychelles, it captures the spontaneous joie-de-vivre, passion and natural warmth of the Seychellois people and echoes an authentic and exotic island life rooted in a multi-ethnic unity and family values. It is a timeless way of living, in harmony with nature”.