Finnair UNICEF enters into final year

Finnair and UNICEF programme enters in final year

Finnair has announced that it is once more launching its Change for Good campaign on its international flights in cooperation with UNICEF Finland.

 The campaign’s aim is to raise funds for UNICEF's 'Clean Water and Environment for Children of India' programme, for the third and final year.

The programme places special emphasis on the importance of maintaining sanitation, hygiene and clean water. The target area in the north-east Indian state of Bihar is one of the country’s poorest and most densely populated areas.

With the project’s help, 224 schools have already received new water outlets and toilets. Teachers have been trained to teach children about the importance of washing their hands. When the project started, only three per cent of children washed their hands before eating; that figure has now risen to 91 per cent.

Finnair and UNICEF are now working together with Change for Good for the 16^th time. Change for Good is being carried out on almost all international Finnair flights over the six-week period from November 28, 2011.

A new element of the campaign is the option of donating Finnair Plus Points toward UNICEF Finland, available as of December 1, 2011.

“We are adding new support to the campaign because there are fewer currencies with the widespread use of the euro,” commented corporate communications and corporate responsibility, Finnair, Arja Suominen.

“We also want to offer our customers more ways to contribute to good causes, choosing the ones that are closest to themselves. As an international organisation, UNICEF suits us well because our customer base is also international.”