The New Colour

Incredible Again
Boeing unveiled its new 747-8 Intercontinental, the new high-capacity passenger airplane that offers airlines the lowest operating costs and best economics of any large passenger airplane while providing enhanced environmental performance.
Approximately 10,000 guests, including customers, Boeing employees, government officials, partners and suppliers, gathered in the factory in Everett, Wash., to witness the premiere of the Intercontinental at an event themed "Incredible, Again." Boeing Commercial Airplanes President and Chief Executive Officer Jim Albaugh said the newest 747 incorporates technological advancements that make it an extremely productive airplane for customers.
"The 747-8 Intercontinental will be a great complement to our fleet, fitting nicely into the 400-seat category, improving our fleet's eco-efficiency even further," said Nico Buchholz, executive vice president, Lufthansa Group Fleet Management. "As launch customer, we are looking forward to welcoming this new aircraft to our fleet next year as it adds to our ongoing fleet modernization and environmental efforts."
Korean Air and VIP customers have joined launch customer Lufthansa in ordering a total of 33 747-8 Intercontinentals. First delivery of the 747-8 Intercontinental is scheduled for the fourth quarter.
The 747-8 Intercontinental will seat 467 passengers, 51 more than the current version of the 747. The 747-8 Intercontinental will have the lowest seat-mile cost of any large commercial jetliner, with 12 percent lower costs than its predecessor, the 747-400. The airplane provides 16 percent better fuel economy, 16 percent less carbon emissions per passenger and generates a 30 percent smaller noise footprint than the 747-400. The 747-8 Intercontinental applies interior features from the 787 Dreamliner that includes a new curved, upswept architecture giving passengers a greater feeling of space and comfort, while adding more room for personal belongings. The airplane unveiled today is painted in a new Sunrise livery of red-orange that only will appear on the first 747-8 Intercontinental and is a significant departure from Boeing's standard blue. The new colour palette honours many key Boeing customers whose cultures recognize these colours as symbols of prosperity and good luck.