GIBTM is the leading event for the rapidly developing Middle East Meetings, Events, Incentives and Business Travel industry and the driving force behind the development of the professional meetings (MICE) industry across the region.
Come along to ADNEC, Abu Dhabi on 28 - 30 March and meet with over 275 international and regional exhibiting companies, network with industry colleagues and update your knowledge by attending education sessions.
The 2011 global study of the meetings and incentives (MICE) industry for the Gulf and Middle East region was launched on Monday 28 March 2011, day 1 of GIBTM.
This is the fifth Middle East Meetings Industry Research Report produced by Reed Travel Exhibitions in association with meetme since 2007. Over that period the research has played an important role in gathering data which does not exist elsewhere and it provides insight into the developing meeting industry across the Gulf and wide Middle East/North Africa region. 71% suppliers think the value of their business will increase although the percentage thinking the volume of events will increase has not changed and 86% of suppliers will be developing new business from the region in 2011/12, with on average 14% of their marketing budget allocated to activities in the region. According to suppliers the key to increasing their business includes political stability and security, greater awareness of what the region has to offer through increased marketing, economic growth an improved financial climate, increased air routes and access and an easier visa process.
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