International buyers boost world’s leading market place for the travel industry
The 45th ITB Berlin came to a close after attracting a significantly larger number of buyers from abroad and the best exhibitor figures ever. Despite the rail strike the leading international trade show for the travel industry reported that trade visitor numbers remained stable at last year’s level. The good volume of business at the trade show provided an additional boost to the current upturn in the tourism sector.
Approx. 170,000 visitors at the world’s leading trade show for the international travel industry – Orders with a volume in excess of six billion Euros and a good mood among exhibitors – Over 40 per cent of buyers from abroad – Record attendance at ITB Berlin Convention – Some 7,000 journalists from 94 countries accredited.
Dr. Christian Göke, Chief Operating Officer of Messe Berlin, was able to look back on a successful event: “Each year ITB Berlin attracts growing numbers of international decision-makers. Nowadays over 40 per cent of buyers come from abroad. As a result ITB Berlin can not only claim the most balanced and international range of exhibitors but it is also the industry’s most international event in terms of its trade visitors. These are the ideal prerequisites for business success, and we believe that exhibitors achieved a significantly larger volume of business than they did last year, with a value of over six billion Euros.”Despite the fact that the weekend provided a first taste of spring, with bright sunshine, large numbers of people from Berlin and Brandenburg flocked to the exhibition halls. Initial projections revealed that some 60,000 members of the general public (2010: 68,398) took this opportunity to learn firsthand about destinations in 188 countries.
No comments:
Post a Comment